consumers willing to pay more for sustainable products nielsen

General. Third—and this is one of the most interesting aspects for me that we are heavily discussing with many companies—is the opportunity that comes with sustainability in new business building , green business building. The survey showed 14% of … The food marketing industry comprises companies involved in promoting and selling food products. According to Nielsen’s 2014 global survey on Corporate Social Responsibility, a growing amount of people are taking that into consideration when making their purchases. Since then, the trend has only increased: a 2015 Nielsen poll showed that 66% of global consumers are willing to pay more for environmentally sustainable products. The Asia-Pacific region was the most willing to pay more for … New research from Nielsen finds that increasingly global consumers are willing to pay more for products and services from companies committed to positive social and environmental impact. Consumer According to a survey among affluent consumers in Asia in 2022, 4.5 percent of the respondents were willing to pay over 25 percent more for sustainable luxury products. Just behind safety and function, consumers are willing to open their wallets for products that are organic (41%), This behaviour isn’t just limited to the wealthy in big economies. This industry has seen consistent growth over the past few years, and this trend is likely to continue in the coming years. [13] 57% of consumers are willing to change their buying habits to help the environment according to an IBM Consumer survey. THE SUSTAINABILITY IMPERATIVE - Rainforest Alliance

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